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Sophomore Jamie Snyder creates football field logo

Dana College Viking football fans are experiencing a lot of newness this year. They enter the field through the new Borup Coliseum Addition, paying at the new admissions booth and buying snacks from the new concession stand. The team looks new, as well. Quarterback Tom Lensch is one of eight freshmen with starting roles this season.

But one young woman is responsible for a whole new look to Dana’s Viking Field. Dana sophomore Jamie Snyder, from Alta, Iowa, designed and produced a giant Dana logo on the field that stretches from both 45 yard lines and both sets of hash marks. It’s the biggest Dana logo ever produced on the field and possibly the biggest version of the logo ever created.

Snyder got the assignment by being both a graphic design student and a student worker for Dana’s facilities management department. She reconfigured the logo to fit the space, designed a model, made a stencil, developed a grid to transfer the small design to the huge space and helped with the painting. She accomplished all this in four days.

Snyder said the project was challenging, but that she had experience in athletic field art. While she was in high school, Snyder developed the logo on Alta High School’s field.

“ My dad (Alta School District maintenance worker Rolen Snyder) asked me if I could hook him up with an A,” she said. “But I’ve never had to do anything as big as Dana’s logo.”

The new look to the field is getting rave reviews from Dana fans, employees and members of the football team. Snyder said she’s experienced clapping, handshakes and compliments since the project was completed in August.

Snyder’s not ruling out a career in producing field art, but is excited by all the possibilities a degree in graphic design can create for her.

“ I watch American Chopper and I think it would be cool to design motorcycles,” she said. “Then I watch Trading Spaces and I think I might want to design interiors. Then I’ll pick up a magazine and think I’d like to make magazine layouts.”

Snyder’s next project is to create a permanent stencil of her logo that can be used season after season.

“ It will be kind of cool to come back after I’ve graduated and see it on the field,” she said.

Dana College is a private, liberal arts institution that currently enrolls approximately 600 students. The campus is located on 150 acres overlooking the Missouri River Valley in Blair, Neb. Dana grants bachelor’s degrees in more than 35 liberal arts, business, education and pre-professional programs, with an emphasis on personalized teaching from experienced and dedicated faculty. Dana is a college of the Evangelical Lutheran Church in America, and its athletic teams compete in the Great Plains Athletic Conference.

More information on Dana College can be found at www.dana.edu.

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For more information contact:
Sarah Cavanah
Communications Coordinator
Dana College
(402) 426-7216
scavanah@dana.edu

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