Consumer behavior, advertising, international marketing — if this is what you mean by business, then the Marketing emphasis in Dana's Business Administration major is right for you. Students study and practice the techniques professionals use to get people to want what they've got. Your dedicated faculty will serve as mentors who know firsthand how marketing works — and doesn't — in the real world.

Business Core (39 credits)
The Business Core provides excellent support for those who expect to enter a Master of Business Administration degree program.
ACC 101 Principles of Accounting I - 3 credits
ACC 102 Principles of Accounting II - 3 credits
BUS 141 Introduction to Information Systems - 3 credits
BUS 205 Business Statistics - 3 credits
BUS 303 Principles of Management - 3 credits
BUS 311 Marketing - 3 credits
BUS 313 Human Resource Management - 3 credits
BUS 333 Operations Management - 3 credits
BUS 410 Finance - 3 credits
BUS 413 Legal Environment of Business - 3 credits
BUS 434 Strategic Management - 3 credits
ECO 201 Principles of Macroeconomics - 3 credits
ECO 202 Principles of Microeconomics - 3 credits

Emphasis in Marketing
BUS 332 Consumer Behavior - 3 credits
BUS 336 Advertising - 3 credits
BUS 351 International Marketing - 3 credits

Select 6 credits from:
COM 221 Race, Class and Gender in the Media - 3 credits
COM 303 Public Relations - 3 credits
BUS 438 Marketing Research - 3 credits
BUS 459 Business Internship - 1-4 credits
BUS 479 Special Projects in Business 1-3 credits
BUS 489 Readings in Business 1-3 credits
Other courses as approved by the Department