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Business Core | Business Minor | Business Administration Major

Areas of Emphasis


Emphasis in Management
Emphasis in Marketing
Emphasis in Information Systems
Emphasis in International Business

Basic Business Major for Secondary Teachers

Teacher Certification Requirements

Business Courses

BUS 141 Introduction to Information Systems
BUS 205 Business Statistics
BUS 209 Introduction to Transpersonal Psychology

BUS 247 International Business
BUS 303 Principles of Management
BUS 311 Marketing
BUS 312 Cross-Cultural Management
BUS 313 Human Resource Management
BUS 332 Consumer Behavior
BUS 333 Operations Management
BUS 336 Advertising
BUS 339 Entrepreneurship
BUS 351 International Marketing
BUS 362 Business Ethics
BUS 399 Special Topics
BUS 410 Finance
BUS 413 Legal Environment of Business
BUS 434 Strategic Management
BUS 438 Marketing Research
BUS 440 Management Information Systems
BUS 459 Business Internship
BUS 479 Special Projects in Business
BUS 489 Readings in Business

The Business program at Dana College consists of an in-depth study of business functions and operations; the economic, social and legal environment of business; quantitative methods and information systems; organization theory and interpersonal behavior; administrative processes and policy; and the global dimension of business, providing a liberal blend of the theoretical and practical tools necessary to develop and pursue successful careers in the business, academic, and non-profit sectors.

Business Core (39 credits)
The Business Core provides excellent support for those who expect to enter a Master of Business Administration degree program.
ACC 101 Principles of Accounting I - 3 credits
ACC 102 Principles of Accounting II - 3 credits
BUS 141 Introduction to Information Systems - 3 credits
BUS 205 Business Statistics - 3 credits
BUS 303 Principles of Management - 3 credits
BUS 311 Marketing - 3 credits
BUS 313 Human Resource Management - 3 credits
BUS 333 Operations Management - 3 credits
BUS 410 Finance - 3 credits
BUS 413 Legal Environment of Business - 3 credits
BUS 434 Strategic Management - 3 credits
ECO 201 Principles of Macroeconomics - 3 credits
ECO 202 Principles of Microeconomics - 3 credits

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Business Minor (21 credits)
This minor provides excellent support for majors in other fields of study such as art, communication, mathematics, or music.
Selected from the Business Core - 18 credits
Additional business, economic or accounting electives - 3 credits

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Business Administration Major (57 credits with an area of emphasis)
The Business Core - 39 credits
Math course over Baseline Competency - 3 credits
Additional accounting, business, and economics electives, as approved by the Department - 12 credits (Note: An area of emphasis replaces the 12 credits of electives.)

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Areas of Emphasis
For those students wishing to obtain specialization in a functional area of business, four areas of emphasis are offered. Each area of emphasis consists of 15 credits, as approved by the department. Courses used to fulfill the “select 6 credits from” requirement of one emphasis may not be used toward another emphasis.

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Emphasis in Management
COM 212 Interpersonal Communication - 3 credits
COM 306 Organizational Communication - 3 credits
BUS 312 Cross-Cultural Management - 3 credits

Select 6 credits from:
ACC 327 Managerial Accounting - 3 credits
BUS 459 Business Internship - 1-4 credits
BUS 479 Special Projects in Business - 1-3 credits
BUS 489 Readings in Business - 1-3 credits
COM 103 Small Group Communication - 3 credits
COM 360 Gender and Communication - 3 credits
COM 378 Intercultural Communication - 3 credits
COM 430 Training and Development - 3 credits
PSY 337 Methods of Behavioral Research - 3 credits
Other courses as approved by the Department

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Emphasis in Marketing
BUS 332 Consumer Behavior - 3 credits
BUS 336 Advertising - 3 credits
BUS 351 International Marketing - 3 credits

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Select 6 credits from:
COM 221 Race, Class and Gender in the Media - 3 credits
COM 303 Public Relations - 3 credits
BUS 438 Marketing Research - 3 credits
BUS 459 Business Internship - 1-4 credits
BUS 479 Special Projects in Business 1-3 credits
BUS 489 Readings in Business 1-3 credits
Other courses as approved by the Department

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Emphasis in Information Systems
ACC 311 Intermediate Accounting Theory I - 3 credits
ACC 327 Managerial Accounting - 3 credits
BUS 440 Management Information Systems - 3 credits

Select 6 credits from:
ACC 420 Auditing - 3 credits
COM 306 Organizational Communication - 3 credits
PSY 337 Methods of Behavioral Research - 3 credits
BUS 459 Business Internship - 1-4 credits
BUS 479 Special Projects in Business - 1-3 credits
BUS 489 Readings in Business - 1-3 credits
CSC 123 Fundamentals of Computer Science I - 4 credits
CSC 124 Fundamentals of Computer Science II - 4credits
Approved computer science courses
Other courses as approved by the Department

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Emphasis in International Business
BUS 247 International Business - 3 credits
BUS 312 Cross-Cultural Management - 3 credits
ECO 331 International Economics and Trade - 3 credits

Select 6 credits from:
BUS 351 International Marketing - 3 credits
BUS 459 Business Internship - 1-4 credits
BUS 479 Special Projects in Business - 1-3 credits
BUS 489 Readings in Business - 1-3 credits
Other courses as approved by the department

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Basic Business Major for Secondary Teachers (33 credits in business and 36 credits in education)
This major is designed for secondary teachers.

ACC 101 Principles of Accounting I - 3 credits
ACC 102 Principles of Accounting II - 3 credits
BUS 141 Introduction to Information Systems - 3 credits
BUS 303 Principles of Management - 3 credits
BUS 311 Marketing - 3 credits
BUS 410 Finance - 3 credits
BUS 413 Legal Environment of Business - 3 credits
ECO 201 Principles of Macroeconomics - 3 credits
ECO 202 Principles of Microeconomics - 3 credits
ENG 236 Business & Professional Writing - 3 credits
Statistics - 3 credits (BUS 205 Business Statistics, MAT 303 Mathematical Statistics, or SOS 339 Statistical Methods for the Social Sciences)

Verification of competency in Advanced Keyboarding

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Teacher Certification Requirements (36 credits)
(see “General Education Requirements” under Education Major)
EDU 121 Introduction to Education - 3 credits
EDU 210 Teacher Assistant I - 1 credit
EDU 211 Teacher Assistant II - 1 credit
EDU 219 Applied Adolescent Development - 3 credits
EDU 226 Cultural Diversity/Human Relations - 3 credits
EDU 351 Reading & Writing in the Content Areas - 2 credits
EDU 409 Professional Seminar - 4 credits
EDU 439 Methods of Teaching Basic Business - 2 credits
EDU 415 Supervised Teaching - 14 credits
SPE 230 Introduction to Exceptional Children - 3 credits

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Business Courses

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BUS 141 Introduction to Information Systems 3 credits
A study of the role of information systems management with an introduction to word processing, spreadsheets, graphics and database management software. (Cross-listed as CSC 141)

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BUS 205 Business Statistics 3 credits
An introduction to the use of statistical techniques in business. Emphasis is placed on the practical application of quantitative techniques in solving business, accounting, and economic problems.
Prerequisite: One mathematics course above the baseline competency.

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BUS 209 Introduction to Transpersonal Psychology 3 credits
The course will take an in-depth, transpersonal look at abraham Maslow's seven levels of Hierarchical Needs using research from Carl Jung, Ernest Holmes, the Cayce foundation, the New Testament, and others. Emphasis will be on the transpersonal behavioral and cultural environment of the individual entity as well as of the corporate entity. Specifically it will look at the two entity's perception of spirituality and the behavior that culture fosters; ethical and unethical. The student will be encouraged to take a critical and historical look at his/her own belief structure. (Cross-listed as PSY 209)
Prerequisite: Sophomore standing or permission of the instructor.

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BUS 247 International Business 3 credits
An introduction to the basic operations, monetary system and functional management involved in international business. Emphasis will be given to the critical importance of culture, physical environment, and social, legal, labor and international business.

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BUS 303 Principles of Management 3 credits
A study of the fundamental principles and techniques employed in the administration and management of organizations. This course is appropriate for both business majors and non-business majors.

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BUS 311 Marketing 3 credits
A study of the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives.

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BUS 312 Cross-Cultural Management 3 credits
A study of the dimensions of business and social cultures, values, thinking patterns, models of reality and understanding the human dynamics involved in international management. Emphasis is placed on the skills and techniques to effectively manage people from diverse cultures.
Prerequisite: BUS 303 Principles of Management.

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BUS 313 Human Resource Management 3 credits
A study of the application of techniques and procedures for managing human resources. Major areas include recruiting, training, maintaining and developing employees.

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BUS 332 Consumer Behavior 3 credits
A study of the concepts and theory underlying consumer and industrial buyer behavior, with emphasis on the consumer decision making process and social environment.
Prerequisite: BUS 311 Marketing.

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BUS 333 Operations Management 3 credits
A study of the organization and management of the production functions of manufacturing and service firms, with emphasis on quantitative management tools.
Prerequisites: BUS 205 Business Statistics and BUS 303 Principles of Management.

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BUS 336 Advertising 3 credits
A study of a creative communication process which is a fundamental component of the free enterprise system; an examination of the most important dimensions of the field with an emphasis on social and legal ramifications.
Prerequisite: BUS 311 Marketing.

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BUS 339 Entrepreneurship
This course is designed to educate the students in the arts and principles of entrepreneurship. Although it is primarily for those who would like to someday start and be successful in running their own business, it will assist any student who wants to know more about the sole proprietorship and small partnership types of business.
Prerequisites: ACC 101 Principles of Accounting 1, BUS 303 Principles of Management, and BUS 311 Marketing.

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BUS 351 International Marketing 3 credits
A study of international marketing from business start-up to the formation of international partnerships or affiliations. Emphasis is placed on the marketing operations of small and medium sized businesses as well as multi-national corporations operating in the global environment.
Prerequisite: BUS 311 Marketing.

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BUS 362 Business Ethics 3 credits
This course provides students with a set of moral principles that guide behavior in the world of business. Students will learn how to understand and employ the different philosophical methodologies of resolving conflicts of interest that may arise among stakeholders in the business and public sector.
Prerequisite: Junior standing.

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BUS 399 Special Topics 1-3 credits
A selected area of study in Business. The topic is announced in the appropriate semester’s course schedule.
Prerequisite: Generally, sophomore standing or permission of instructor. Offered as needed.

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BUS 410 Finance 3 credits
A study of principles governing the financial aspect of business, the tools of financial analysis, and the instruments of finance.
Prerequisites: ACC 102 Principles of Accounting II, BUS 205 Business Statistics, BUS 303 Principles of Management, and ECO 201 Principles of Macroeconomics.

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BUS 413 Legal Environment of Business 3 credits
A study of the legal environment of business and its effects on management strategies, decisions and actions; includes a discussion of the ethical concerns raised by legal issues.
Prerequisites: ACC 101 Principles of Accounting I and BUS 303 Principles of Management.

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BUS 434 Strategic Management 3 credits
A study of a holistic approach including marketing strategies, design of functional capabilities and the role of management in a competitive environment. Emphasis is placed on effective navigational skills and techniques that optimize organizational performance.
Prerequisites: Senior standing and BUS 410 Finance.

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BUS 438 Marketing Research 3 credits
A study of the research process required to make efficient and effective business decisions; an applied approach using statistics to analyze business problems.
Prerequisites: BUS 205 Business Statistics and BUS 311 Marketing.

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BUS 440 Management Information Systems 3 credits
An introduction to the design and implementation of information systems for analysis of problems in business, with an emphasis on the use of computers in decision-making and task systems.
Prerequisites: BUS 141 Introduction to Information Systems and BUS 303 Principles of Management.

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BUS 459 Business Internship 1-4 credits
An integrating experience designed to help the student to synthesize knowledge of theory in practical application. A minimum of 40 hours of work supervised by a cooperating employer and a business faculty member is required per credit earned. A maximum of 4 credits allowed toward the major, 8 credits maximum toward degree.
Prerequisites: Business major, junior standing, 2.5 GPA, and permission of department chair.

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BUS 479 Special Projects in Business 1-3 credits
An opportunity to develop skills and/or conduct an in-depth study in specialized areas. The student will plan and carry out the project under the direct supervision of a faculty member.
Prerequisites: Business major, 2.5 GPA, and permission of instructor and department chair.

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BUS 489 Readings in Business 1-3 credits
A study of specialized topics in the field of business through a directed reading program. Areas of study include accounting, business, economics, finance, management, marketing, and management information systems.
Prerequisites: Business major, 2.5 GPA and permission of instructor and department chair.

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This page was last updated on February 20, 2007 .